Preparing for the change that is on the horizon
Updated: Apr 6
Change with respect to employment is fast approaching. This trend will impact how businesses operate. The response must be a bias toward innovation.
Although we see change all around us, we aren’t yet fully aware of the coming impact that increasing computerisation and automation will have on the workforce. This paper looks at the research from leading academics and institutions and posits several implications for local businesses and economic development activities. Using a strategic foresight framework it outlines several courses of action that address the implications.
Much discussion has been had with respect to the “40% of jobs will be lost between now and 2030” headline in recent times. But where has it come from, and what are the implications of this change.
Frey and Osborne, two researchers from the University of Oxford, released a paper in the latter part of 2013 entitled “The Future of Employment: How susceptible are jobs to computerisation”. They analysed the tasks of all of the standardised list of jobs (there are just over 700 different jobs – sales manager, hairdresser, CEO, etc). This analysis looked at the likelihood of computerisation of any of the tasks of any of the jobs.
What they found was this. Firstly, that high-wage and high-skill jobs are the least susceptible. Secondly, that the more routine tasks that a job has the more susceptible that that job is to computerisation and automation.
Figure 1: The distribution of occupations and the probability of computerisation, along with the share in low, medium and high probability categories.
Another of their findings was that employment in services, sales and construction is likely to be affected. Although this seems counter-intuitive, reflect upon recent technological advances. For example, robots are making their way into services, entry level sales jobs are being replaced by technology, and prefabrication, 3D printing and drone-based construction are forging paths into the construction sector.
Another major piece of research that you may not have heard about was that produced by David Autor and colleagues of the Massachusetts Institute of Technology (2013).
This research was focused on the types of tasks that a job is comprised of. Reflect upon the job that you do, even those of your colleagues or friends outside of work. Your jobs are made of manual tasks and cognitive tasks. Autor went one step further and divided these into routine manual, non-routine manual, routine cognitive and non-routine cognitive tasks.
As you can see from the graph (although it is of the USA job market, the trends nevertheless apply to Australia), the movement in skill demand is only good for non-routine cognitive tasks. That is, those that require non-routine interpersonal skills (social intelligence) or those that require non-routine cognitive skills (creative intelligence).
Figure 2: Trends in task input in the US Economy
These historical findings make sense. For example, we have seen the replacement of a lot of manual manufacturing jobs with increasingly sophisticated machines over the years. Likewise with say routine cognitive tasks like account/book keeping where shoeboxes full of receipts have been replaced with automatically updated entries on some cloud-based software.
A third line of research related to employment is aimed at finding out how productive we are (Productivity Commission, 2016). That is, the better a firm is at turning its inputs into outputs the more productive it is. What flows from increased productivity is increasing profitability, higher wages, business growth, and so on.
Now, over the years, it used to be that the smartest and most productive firms (the frontier firms) were always a fixed percentage better than most. However, in recent times, these most smartest and most productive firms have been getting much more smarter and much more productive than the rest. The “fixed percentage better” is no longer fixed, the gap is increasing. So much so, that the majority of the economy seems to be stagnating.
What this chart (fig 3) tells us is that the majority of Australian businesses either aren’t looking at making better use of their labour, or they are making sub-optimal investments in their business.
Figure 3: Productivity of the Australian economy
The final piece of research to mention is with respect to employment multipliers.
We know that one the tenets of economic development is that for every local job created, additional jobs are also created. This employment multiplier is dependent upon the industry and whether or not the job is in the tradable or nontradable sector. Moretti (2010) finds that for every local manufacturing job created, another 1.6 jobs are created in the local nontradable sector. Lee and Rodriguez-Pose (2016) report on research that found 4.9 additional jobs in the nontradable sector for every 1 job created in high-technology industries.
According to Kaplanis (2010a, 2010b) there are three factors that drive the formation of these additional jobs: increasing the density of high income workers drives an increase in the demand in the local nontradable sector, rising production complementarities as the density of local skilled workforce rises, and improvements in one firm’s productivity benefit other firms.
Based on this research, there are several implications for both businesses and economic development activities in your local area.
First. Jobs that involve thinking and/or people skills are the future-proof jobs. Think about the different industry sectors (ie, agriculture, construction, education, manufacturing, etc) and their impact upon your local economy both now and into the future.
Can you see a range of employment options developing that are rich in these two types of skills?
Second. Jobs happen in the context of a business. And with more and more jobs being computerised and automated, are the businesses in your local economy looking to improve how they operate their business and how they produce their goods and services.
Take, for example, a telemarketing business. Say there is such a local business (call is “Biz-A”) and it employs about 200 people. The staff are paid to call people and move them along the sales pipeline. Now, lets imagine a competitor. And this competitor (call it “Biz-B”) uses computerised voice services. There is significant potential for the Biz-B to compete profitably against Biz-A.
Have you heard of Amazon’s “Alexa”, Apple’s “Siri” or Microsoft’s “Cortana”. It is not beyond the bounds of possibility that Biz-B could simply be a computer with the right software and an internet connection to be just as effective as Biz-A. The potential is for those 200 staff to lose their jobs, and for Biz-A to close down.
So, for businesses to thrive, they must always be looking to both improve the efficiency of their operations (a total cost of ownership calculation) and to improve the effectiveness of how they generate profit (a return on investment calculation).
Is there a bias toward improvement and innovation across your local business sector?
Third. For businesses to succeed in the period ahead they need to be able to attract people that can think and that are good with others. That means that the owners of the business and the organisational culture must be biased toward new ideas and working with those outside the firm.
Is there a continual flow of good ideas and forward looking people into your local economy?
Fourth. There is a definite linkage between businesses that export product out of your area and growth of local lower-paid jobs. Although developing the manufacturing base will do it, greater local employment gains will be achieved with a focus on high-technology industries.
What steps can you take to develop local high-tech industry?
Actions through the lens of Strategic Foresight
Strategic foresight precedes strategic planning. Planning strategies is about decisions. It’s about asking two questions: “what will we do” and “when will we do it”. Whereas strategic foresight is about understanding the future and clarifying emerging situations. It answers the questions: “what seems to be happening” and “what might we need to do”.
One model that helps us understand the future is Dator’s matrix. This model holds that the future for any organisation, person, business, community group, family, etc will follow one of four paths:
Business as usual
Something transformational will happen
Decay and degradation set in
Restrictions and discipline are enforced
With so much change on the horizon, particularly in the world of work and business we can probably discount the “business as usual” future.
We can probably also make the case that the transformational path won’t happen (ie, hope is not a strategy) and that an increasing “nanny state” future is also not likely.
So that potentially leaves a retreat from the prosperity we currently enjoy.
Therefore, because we can see this change fast approaching and to forestall, mitigate and overcome this retreat, the recommendation is for local action.
Where the action includes a focus on either attracting, or developing, high wage high tech industries.
Where the action includes ensuring local businesses have a bias toward innovation.
Where the action includes community development that is attractive to the thinkers.
Where the action includes events and programs to facilitate business to business interaction.
Frey, C. Osborne, M (2013). “The future of employment: How susceptible are jobs to computerisation”, Oxford Martin School, Sep 2013
Autor, D. Price, B (2013). “The changing task composition of the US labor market: An update of Autor, Levy, and Murnane (2003)”. MIT Economics, June 2013
Kaplanis, J (2010a). “Local human capital and its impact on local employment chances in Britain”, SERC, London School of Economics, Jan 2010
Kaplanis, J (2010b). “Wage effects from changes in local human capital in Britain”, SERC, London School of Economics, Jan 2010
Moretti, E (2010). “Local Multipliers”, American Economic Review: Papers and proceedings 100, May 2010, pp373-377
Productivity Commission (2016). “Increasing Australia’s future prosperity: Productivity Commission working paper”, Nov 2016
For available resources and services to assist you with conversations and actions related to this article, please navigate to the "strategic foresight resources" page.
This article was published in the 2017 Autumn Edition (Vol.10, No.1) of Economic Development Quarterly, the journal of Economic Development Australia