Frameworks, Models and Concepts

These videos present the theoretical underpinning of a lot of modern day strategic development.

 

All of what is presented here can be used by organisations in either the private, public or not-for-profit sectors  

The range of educational content to support long-term success

The "Balanced Scorecard", made famous by Kaplan and Norton, helps you to frame how your organisation operates.

The "Five Forces" model, created by Porter, is a way to understand the environment your organisation operates in

The "Lewis Marketing Modelis the well known Awareness-Interest-Desire-Action hierarchical purchase decision model

The "PESTEL Framework" is a way to understand the long term forces that are affecting your organisation

The "Three Dimensions" model helps an organisation to define exactly who its customers are

"Value Chain Analysis" is way to analyse how your organisation creates value

"Vision Setting" is a guide to understanding how any organisational vision is comprised of three components   

"VRIO Framework" is a way to think about your organisation's competitive advantage and how to sustain it

Balanced Scorecard

The Balanced Scorecard is a way to frame the systems and processes within your organisation. It is a tool through which you can set and monitor how successful an organisation is.

In this lesson, I introduce you to the Balanced Scorecard and help you to apply it to the organisation in focus.

 

Porter's "Five Forces"

Porter's Five Forces is a way to frame the macro-environment that your organisation is operating within. It is a way to help you understand the range of influences upon your organisation.

 

In this lesson, I introduce you to Porter's Five Forces and help you to apply it to the organisation in focus.

 

Lewis Marketing Model

This hierarchy of effect model is commonly attributed to Lewis, an American sales pioneer. This particular time-tested model is helpful in understanding pre-sales behaviour.

 

In this lesson, I introduce you to the Lewis Marketing Model and help you to apply it to the organisation in focus.

 

PESTEL Framework

The PESTEL Framework is a useful way to understand and categorise the external forces affecting your organisation. It is particularly powerful when used with a long-term time horizon.

 

In this lesson, I introduce you to the PESTEL Framework and help you to apply it to the organisation in focus.

 

Abell's "Three Dimensions"

Derek Abell's understanding of how customer needs are met led him to develop this three dimensional model. In his view a successful company understand who its customers are, what their needs are and how those needs are met.

 

In this lesson, I introduce you to the Abell's "Three Dimensions" and help you to apply it to the organisation in focus.

 

Value Chain Analysis

The value chain is how an organisation turns its inputs into outputs. Porter's "Value Chain Analysis" helps an organisation distinguish between primary and secondary value creation activities 

In this lesson, I introduce you to Porter's "Value Chain Analysis" and help you to apply it to the organisation in focus.

 

Vision Setting

Vision setting is one of the most important activities that groups, teams and organisations undertake. The framework presented here looks at the three components of any vision statement.

 

In this lesson, I introduce you to the Vision Setting Framework and help you to apply it to the organisation in focus.

 

VRIO Framework

The VRIO Framework helps an organisation understand the components of its competitive advantage. Sustainable competitive advantage can be achieved by appropriately leveraging valuable resources and capabilities.

In this lesson, I introduce you to the VRIO Framework and help you to apply it to the organisation in focus.

 

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